News: Artist Services

Ear buds Interview with Chicago's Primo JAB

By Kristyn Potter

Ear buds Interview with Chicago's Primo JAB

“I want people to better themselves through the things I’m doing … make the world better through something I’ve done.”

 We chatted with the very smart, very talented, and damn good rapper Primo JAB on how he got started, his new album he just dropped, and what Jab means for those of us living under a rock. One of the sickest interviews I've done in a while, take a look.

 

ITC: So let’s start at the beginning, where are you from? 

Primo JAB: I’m from the West side of Chicago, called Oak Park. Born and raised. I’m a Sox fan … the voice of Homer Simpson went to our school—that’s my claim to fame: he spoke at my graduation.

 

ITC: How did you get started in music?

Primo JAB: I’ve always loved music, even as a kid. I’m sure my parents could tell you numerous times of using music to put me to sleep, and I remember doing little talent shows as a kid. I’ve always wanted to perform and be creative and use my imagination and have fun. As I grew up I fell into hip hop, and once I found out that anybody can rap, I’ve been perfecting my craft, and trying to get better and better.

 

ITC: Do you think anybody can rap?

Primo JAB: Anybody can rap. There’s various things anybody can do but to actually demonstrate at a high level, it takes a special something … that doesn’t mean everybody should rap. It’s different.

 

ITC: Yeah that’s completely true. Some people probably shouldn’t rap, but your stuff is really good. So you just dropped an album this year?

 

Primo JAB: On the Fourth of July, I put out my latest project, called The Book of Jab. I put a lot of work into it. I put out other albums and other projects before and each one of those I took notes on what I did the last time, and cleaned it up. On this album, I’m not perfect but I definitely feel like its 99.9999 percentile of a great hip hop project … it feels really good. I’m trying to tour, do shows off it; I’m working on a video for it next week.

 

ITC: Have your friends listened to it? What did they think?

 

Primo JAB: They like it, they’ve enjoyed it. So far everybody around me enjoys it. But it’s about strangers, I want strangers to love it, not people who don’t want to offend me.

 

ITC: Yeah I totally get that. So what is your ultimate goal with all of this?

 

Primo JAB:My ultimate goal is to be prosperous and take over the world and share my vision, through this music. And use this music to create a platform where I’m able to do other things, also music related… opportunities to help kids learn [about] entertainment jobs etc., help with socioeconomic growth and development. I want people to better themselves through the things I’m doing … make the world better through something I’ve done.

 

ITC: How old are you?

IPrimo JAB: ’m in my 30s.

 

ITC: And what is ‘Jab’?

 

Primo JAB: The jab is your product, it’s your brand. Whatever you’re pushing, that’s your means of making your way each day. Jab: its the foundation. Primo JAB, it’s the best jab. Numero uno jab.

 

I’m from Chicago and jab is street slang also … jab is used to describe commerce that might be happening in the black market. so it’s a little play on words.

 

Thats what I think hip hop has come away from … a lot of people trying to understand cycles; words come out and they get thrown around. Thats why I really like ‘Primo JAB’ too, primo sounds like family, primo thats your cousin, so primo jab is cuzzo, cuzzo jab. you’re family you’re my guy.

My producers name is godBLESSbeatz, everyone was confused. So I want to clarify that PrimoJAB used to be the both of us but I took the name to really cement the brand recognition.

[It] used to be two people, now its just me. But the same people who were involved are still involved.

 

ITC: Let’s do a fun fact or fun show story, you have any?

 

Primo JAB: I do trivia. I know all types of things.

 

ITC: Do you go to trivia nights?

 

Primo JAB: Yeah there is hip hop trivia I do. I go and dominate. If i don’t win, I’m always in second or third place. 

 

ITC: Favorite rapper out here right now - big and also underground

 

Primo JAB: I’ve been playing a lot of older West Coast stuff. Ice Cube and Redman are two influencers, they shaped who i am. I put the Wu-Tang Clan up there, Outkast, Tribe Called Quest, Nas. I really like Kendrick Lamar. I'm a fan of Future and Gucci Mane, I really enjoy their music and think they have been overlooked for what they contributed sonically. The Migos are decent as well. 

For newer rappers, Westside Gunn, Lil Eto, Crimeapple … a lot of people on the album (Flee Lord, Ras Kass, A. Flip, Blacksmith, El Camino, IceLord, Liym Capital, Daniel Son).  

ITC: Anything else you want to add?
Even though I'm from Chicago I also want to shout out Atlanta because Ive been here for a while and have well established ties to the city's cultural contributors. 
Thanks again to Primo JAB for taking the time out to chat with us. He's the real deal. Listen to The Book of Jab below.

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Meet the Team: Nunzio

By Kristyn Potter

Meet the Team: Nunzio
How you got started with intheclouds?
I play bass in the band OWEL and we’ve worked on a few releases and other stuff with intheclouds. I was working directly with Dan behind the scenes on that, so later on when I was making moves to start my own artist development company I approached him to see how we could collab on some stuff. We met over some dope burritos and he presented me with an opportunity to take my ideas to intheclouds and help build an Artist Services division. 
 
Favorite band of all time 
I can’t say there’s just one favorite but Saves the Day has been there for me since I first started playing in bands and was a big influence in that respect. 
 
The band or artist you love that everyone else seems to hate (or a band you hate that everyone seems to love)
I love Steely Dan forever but I feel like they get a bad rap for some reason. 
 
What you do for intheclouds?
I’m the Head of Artist Services. In a nutshell, I handle the services that we offer (duh) which include radio/press campaigns, artist development, Create-A-Store, etc. I build stores for bands who sign up for CAS and work with them directly. I’m also the in-house vinyl mastering engineer, so I work in my home studio to master audio and optimize it for the lathe cutting process. 
 
What you do as a day job
I'm a paralegal at a law firm in NYC. 
 
Something very few people know about you 
I’ve got narcolepsy. Sure it sucks, but I sleep like a damn rock. 
 
Last song you listened to
Happy Machines by From Indian Lakes

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Artist Services - Holy New Packages

By Kristyn Potter

Artist Services - Holy New Packages

We are stoked to announce we've got new packages available for bands looking for a little help on the press and/or production side.

Basically for a set price, our team works magic on Press and/or Radio campaigns, there’s an Artist Bootcamp for new and emerging bands just starting out and needing some tips on social media and digital distribution, etc. And, we also offer a Vinyl Mastering service as well.

I know everyones got some last minute Christmas shopping to do, and stalking Google Flights for that flight you should’ve gotten three weeks ago (no sweat I literally just bought mine yesterday) but if you’re in a band or have friends who are artists, check out this link to learn how we can help spread some love for your band in the new year (and hopefully put some more $$ in your wallet).

Cuz no one is getting rich off of selling buttons at the merch table. 

You can also send an email to artistservices@intheclouds.io if you want to chat with our team on packages and making something work for your budget.

Happy holidays everyone, kick ass in the new year!

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