“I want people to better themselves through the things I’m doing … make the world better through something I’ve done.”  We chatted with the very smart, very talented, and damn good rapper Primo JAB on how he got started, his new album he just dropped, and what Jab means for those of us living under a rock. One of the sickest interviews I've done in a while, take a look.   ITC: So let’s start at the beginning, where are you from?  Primo JAB: I’m from the West side of Chicago, called Oak Park. Born and raised. I’m a Sox fan...

How you got started with intheclouds? I play bass in the band OWEL and we’ve worked on a few releases and other stuff with intheclouds. I was working directly with Dan behind the scenes on that, so later on when I was making moves to start my own artist development company I approached him to see how we could collab on some stuff. We met over some dope burritos and he presented me with an opportunity to take my ideas to intheclouds and help build an Artist Services division.    Favorite band of all time  I can’t say there’s just...