News — shoegaze

Part record label, part art project dreamed up in an unfinished basement in Central NJ.

Since 2011 our goal has been to use outside the box ideas to create unique and collectible vinyl experiences that thoughtfully showcase the actual music on them. Music is at the heart of everything we do and Creativity is what drives us.

In 2017 we refocused our in-house services to offer on-demand printing and merchandise solutions for bands, brands and small businesses. Allowing our clients to order what they need - when they need it, eliminating additional inventory created and wasted when ordering manufacturer minimums.

Individually made, in real-time, by real people and all done in-house

INTHECLOUDS ARCHIVES

All blog posts about our journey so far

· By Kristyn Potter

New Tunes: Arya "Vita"

Just heard this new track by shoe gaze/progressive Italian band Arya. Their third record Endesires just got released today and in honor of that (nice work guys!) we are sharing one of the tracks off the album, “Vita.”   “We struggled to provide an intense and innovative record that blends many diverse musical influences to communicate something to the listener.”   At 6 minutes and 30 seconds, “Vita” is full of complexity, bringing you up and also down at sometimes the same moment. It’s full of life and sadness, kind of like those days where you’re just waiting for payday to...

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