Dan Marter

IN THE CLOUDS is part record label, part art project dreamed up in an unfinished basement in Central NJ. Since 2011 our goal has been to use outside the box ideas to create unique and collectible vinyl experiences that thoughtfully showcase the actual music on them. Music is at the heart of everything we do and Creativity is what drives us.

Here’s the (ongoing) story of How I Started a Record Label in my Parents Basement:

  • The Beginning
  • Our First Deal (coming soon)
  • Short Run Solution (...coming a little after the one above)

In 2017 we expanded our in-house services to offer on-demand printing and merchandise solutions for bands, brands and small businesses. Allowing our client to order what they need - when they need it, eliminating additional inventory created and wasted when ordering manufacturer minimums.