News — Athletics

Part record label, part art project dreamed up in an unfinished basement in Central NJ.

Since 2011 our goal has been to use outside the box ideas to create unique and collectible vinyl experiences that thoughtfully showcase the actual music on them. Music is at the heart of everything we do and Creativity is what drives us.

In 2017 we refocused our in-house services to offer on-demand printing and merchandise solutions for bands, brands and small businesses. Allowing our clients to order what they need - when they need it, eliminating additional inventory created and wasted when ordering manufacturer minimums.

Individually made, in real-time, by real people and all done in-house

INTHECLOUDS ARCHIVES

All blog posts about our journey so far

· By Kristyn Potter

Artist Interview | Athletics

So on top of the Athletics release we've got going for Black Friday (tip: goes live at midnight), we also had the pleasure of talking to the very humble, and very talented Jimmy on what the band has been up to, awesome fan moments, fun facts about the guys and upcoming music. Check it out below!  Congrats on the 7 year anniversary of your debut album - how does it feel? We can’t believe it has been that long. We were lucky enough to record “Why Aren’t I Home?” for free after signing to our college’s record label. We had the opportunity to work...

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