The (Ongoing) Story of INTHECLOUDS

Part record label, part art project dreamed up in an unfinished basement in Central NJ.

Since 2011 our goal has been to use outside the box ideas to create unique and collectible vinyl experiences that thoughtfully showcase the actual music on them. Music is at the heart of everything we do and Creativity is what drives us.

In 2017 we refocused our in-house services to offer on-demand printing and merchandise solutions for bands, brands and small businesses. Allowing our clients to order what they need - when they need it, eliminating additional inventory created and wasted when ordering manufacturer minimums.

Individually made, in real-time, by real people and all done in-house


All blog posts about our journey so far

· By Dan Marter

PART 2: How I started a Record Label in my parents basement

Probably haven’t told anyone this before but Glassjaw single-handedly changed the vision I had for the label. I remember sitting at home one night, combing through AbsolutePunk and seeing a post about a new Glassjaw 7” was available on their store. At the time this was the first sign of new music from the band I loved since High School, so I immediately went to their store to grab a copy. The payment went through - then it was canceled, I assumed they had oversold, but the money never went back in my paypal... then received tracking info a few...

· By Dan Marter

INTHECLOUDS featured on

I'm not gonna lie, when i woke up this morning to a text saying I was on the front page of the Star Ledger I didn't believe it... I threw on a pair of shorts, grabbed a handful of change and went down to the corner store and saw the last copy sitting there on the shelf... I bought it so I could show my mom. Today felt very positive and left me with a smile on my face. Wanted to send a special Thank you out to Bob and everyone who made this possible. You really know how to...

· By Dan Marter


can't believe we've been at it for six years already... Shit's BANANAS! i think i say this every year, but really, every year we get to continue to do this is awesome and makes us appreciate you all even more. we've logged a lot of hours over the years to get to this point so for anyone who's cared enough to buy a record, shared a link or gave a shit in some way.. THANK YOU!  Anyways.. Happy 4.20 and welcome to our new website:  This site has been a few months in the making, but a long time coming. Everything...

· By Dan Marter

How I started a Record Label in my parents basement

i'm not one to reflect on the past, mostly because i have a horrible memory... but i guess people see what i'm doing with the lathes and printing and stuff and ask me how it got to this point... and i usually throw out some short story so it doesn't take up too much time and we can all move on to whatever the next thing we have to do is... but driving home tonight, got me thinking...

· By Dan Marter

5 Years intheclouds

April 20th marked our 5th anniversary here at intheclouds. when i take a step back, sometimes it's crazy to think of all the things i've been able to get done... i've spent many late nights, but i've had a lot of fun and made a lot of new friends.. I wouldn't have been able to do any of it without the support i've received from you all... so i wanted to start this newsletter off by saying THANK YOU. Aside from itl being our 5 year anniversary, i've also got 5 new releases in the works and a Cinco De...

· By Dan Marter

New Website

Welcome to our new website! Take a look around and let us know what you think. With this site we've built in a lot of new integrations to our shipping systems, which will hopefully not only increase the speed of getting your orders out, but should also make the flow of your tracking information seamless. Like with anything new, I'm sure there will be a few kinks that we'll need to work out so please bare with us for the time for a minute...  but if you see anything we might have missed or maybe something new you'd just like to see added, LET US KNOW! Your feedback is...