How to sell your own merch + make more money.
Making money as a musician can be tough. There are a lot of expenses to consider, and it's not always easy to book gigs that will cover all your costs. But there is one revenue stream you may not have considered: merchandise. Selling t-shirts, hats, and other souvenirs is a great way for bands to make some extra cash. Here's how to get started.
Make sure you have a good design for your merchandise. You don't need to hire a professional designer, but take the time to create a logo and typeface that represent your band well. Choose colors and fonts that will look good on clothing and other items.
Once you have your design ready, it's time to start selling!
Musicians have always sold merchandise to their fans, but in recent years, bands have been increasingly focused on developing their own brand. T-shirts, hoodies, and hats are now commonly emblazoned with a band's logo or album artwork. Some bands even sell their own line of coffee or hot sauce. In an age of mass production, fans appreciate the chance to buy products that feel more personal and authentic. By selling branded merchandise, bands can connect with their fans on a deeper level and turn casual listeners into lifelong devotees. In addition, merchandise sales can provide a much-needed boost to a band's bottom line. With the music industry increasingly reliant on streaming services, merch sales have become an essential source of revenue for many bands. So don't be surprised if the next time you see your favorite band in concert, they're also selling T-shirts, hats, and even hot sauce.
When a band first starts out, they often just go by their name. But as they start to develop a following, they need to start thinking about their brand. What kind of image do they want to project? What kind of music do they want to be associated with? How do they want their fans to perceive them? Developing a strong brand allows fans to connect with the band on a deeper level. It gives them something to identify with and makes them feel like they are part of something larger. The right brand can also help a band stand out in a crowded market and build a loyal following that will support them for years to come. So if you're serious about taking your band to the next level, it's time to start thinking about your brand.
It’s clear that bands who take the time to sell their own merchandise make more money in the long run. Not only do they have complete control over prices and what’s being sold, but they also create a deeper connection with their fans. If you want to start selling your own merch, our team of experts can help get you started. Schedule a call today to chat about the best way to get started!